Mahwah, NJ — March 3, 2026. Polestar, the Swedish electric performance car brand, has named Canadian tennis champion Félix Auger-Aliassime as its newest global brand ambassador – bringing together two powerful leaders united by a shared commitment to performance, progressive design, and a more sustainable future.
One of Canada’s most accomplished athletes, Auger-Aliassime has established himself as a consistent force on the ATP Tour, earning multiple career titles and representing Canada at the highest levels of international competition. His disciplined pursuit of excellence, focus under pressure, and drive for continuous improvement reflect the same principles that define Polestar’s approach to performance engineering.
The partnership will officially debut at the BNP Paribas Open in Indian Wells, California, marking the beginning of Auger-Aliassime’s journey with Polestar on the global stage. As he competes, Auger-Aliassime will drive a Polestar at select tournaments, including all four Grand Slams, the Halle Open in Germany, and the National Bank Open in Montreal—embodying performance, design, and sustainability on and off the court.
“I am proud to partner with Polestar at such a thrilling moment for both of us,” said Felix Auger-Aliassime. “Performance and precision are central to how I approach tennis and I see that same commitment in everything Polestar builds. It is important to me to align with brands that are looking forward and thinking about the future and I am excited to grow together.”
“At Polestar, leadership in performance goes beyond raw numbers — it’s about how design, innovation, and engineering come together with clarity and purpose,” said Hugues Bissonnette, Head of Polestar in Canada. “Félix demonstrates that same philosophy on the court, where precision, preparation, and intelligent execution define true performance. His mindset and presence make him a natural ambassador for our brand.”
Rooted in Scandinavian design and powered by cutting-edge electric technology, Polestar vehicles combine minimalist aesthetics with uncompromising performance and a clear commitment to sustainability. Through innovation in materials, transparency in production, and a mission to accelerate the transition to electric mobility, the brand continues to redefine what performance means in the electric era.
For more information, visit www.polestar.com.
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About Polestar
Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand with a focus on uncompromised design and innovation, and the ambition to accelerate the change towards a sustainable future. Headquartered in Gothenburg, Sweden, its cars are available in 28 markets globally across North America, Europe and Asia Pacific.
Polestar’s North American headquarters is in the greater New York City area. Polestar Spaces have been opened in over 30 of the region’s top electric vehicle markets.
Polestar has four models in its line-up: Polestar 2, Polestar 3, Polestar 4, and Polestar 5. Planned models include the Polestar 7 compact SUV (to be introduced in 2028) and the Polestar 6 roadster. With its vehicles currently manufactured on two continents, North America and Asia, Polestar plans to diversify its manufacturing footprint further, with production of Polestar 7 planned in Europe.
Polestar has an unwavering commitment to sustainability and has set an ambitious roadmap to reach its climate targets: halve greenhouse gas emissions by 2030 per-vehicle-sold and become climate-neutral across its value chain by 2040. Polestar’s comprehensive sustainability strategy covers the four areas of Climate, Transparency, Circularity, and Inclusion.
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